Field notes
What we have written down
Long-form from the studio: how the work was made, what we believe about the craft, and what we refuse to do. No summaries of other people's articles, and nothing here that we have not done.
- Case file #101Crystal DecorsIdentity, art direction and a catalogue-first site — why we stopped photographing products and started photographing rooms.
- Case file #114Pyramid InnovationsA narrative, a message house and a deck built to be forwarded: making eleven minutes of explanation work without the eleven minutes.
- Case file #127Gray Matter TechnologiesOne editorial line, four repeatable formats and a publishing rhythm anyone can keep. Published less, said more.
- Case file #140SLV ScaffoldingAn identity built to be stencilled, printed on a docket and read on a phone in the rain — where confidence reads as specificity, not enthusiasm.
- Case file #153River Express TradingA South African trading company built from a blank page: identity, website and channels made in one pass, plus a launch schedule the client can run alone.
- MethodThe Infiltration BlueprintHow an engagement actually runs, step by step, from the first briefing to the thing being measured.
- PositionThe Syndicate ManifestoWhat this studio believes about brand, attention and craft, written without a committee and without hedging.
- CommentarySystem LogShorter, sharper pieces on the state of the industry. Opinionated on purpose.
- StandardsThe BlacklistThe clients we work with, and the promises we make about how we talk about them — including the numbers we will not publish without a source.
This page used to be a status board: active heists at 87 per cent, coffee level, server load. Not one of those numbers was real, so it now holds the writing instead. New pieces land here as they are published, and each one is dated on its own page.